She may be Hollywood’s hottest rising star, with a famous dad and boyfriend to boot, but what we envy most about 22-year-old Lily Collins is her incredible wardrobe! Lily is one of those rare beings who can pull off any look; from edgy to girly, preppy to boho chic, and always manages to look effortlessly put together and stunning. But where does she get her fashion confidence from? Her mum, she says in an interview with Teen Vogue.  ”My mother used to take me to flea markets in my stroller,” she explains, “and I would just rummage through the piles…You’ve got to dig through the overstuffed racks that everyone else just walks by, it’s the only way to find the cool stuff.” For appearances and award shows she favours quirky British designers like Stella McCartney, Matthew Williamson, Vivienne Westwood, and Alexander McQueen, but off-duty, she tends toward a more “eclectic” mix. Here are a few of our favourite Lily looks to date..

Printed trousers are set to be a major part of your SS12 wardrobe and whether you opt for a narrow, tailored style or loose silk harems, it’s time to ditch your trusty denim and classic black trousers and get into the trend with the help of Jovonna London! Make your mark with power prints in floral or aztec patterns and team with simplistic tops to make a statement and allow your trousers to really do the talking!

Jovonna Willa Floral Print Trousers £65

Jovonnista Raschell Aztec Print Trousers £50

Available online at www.jovonnalondon.com

We just spotted Vanessa Hudgens in a fierce black sheer skirt, celebs are loving this look at the moment. Perrie from Little Mix was papped in our very own Tasha Net Skirt and Frankie from The Sats has been seen out and about in her’s too!

The Jovonnista Tasha Net Skirt is available from http://www.jovonnalondon.com

If you are in need of any inspiration our site has been updated with our latest trends and key pieces for the season ahead, so why not invest early and debut one of your SS dresses on Valentine’s night?! And to help you out even further we have an online discount code running at the moment JOVLOVES. We are hashtagging all our tweets with this too at the moment, we like to spread a little love!

We spotted Rachel McAdams in this beautiful floral split maxi at the Journey 2 premiere in Los Angeles and it reminded us of our own SS collection for Jovonnista. We’ve been keeping the SS campaign shots tightly under wraps but now we can give you a sneak peak!

The SS collections for London boutique brands Jovonna London and Jovonnista tap into key SS catwalk trends and are packed with bright colours and flattering silhouettes. With so many stunning items to choose from there is something for everybody this Spring, and the collections are already starting to develop a celebrity following! Just last week Perrie Edwards from Little Mix was spotted at an event in her gorgeous Jovonnista Tasha Net Skirt – and she looked beautiful! With Maxi Skirts promising to be a key trend for SS12, get the latest in floor-length fashion next week when the brand new Jovonna London collection launches online and you’ll be bang on trend all Summer long!

The Competition:
Please comment on the 1st picture in the album ‘Christmas Competition’ on our Facebook page and within that comment include as many of your friends names ‘tagged’ to ensure your entry, and theirs into the competition!

Competition closes 14/12/11 at 11:30pm.

The winning name will be posted on our wall the following day, so don’t forget to check back in to see if you’ve won.

Please note: The winner can choose any 5 party dresses from the AW11 Jovonna and Jovonnista collections subject to availability.
Once the winner has been selected, they will be notified as to which dresses are available to claim in their size, and they can choose any 5 from this selection.

http://www.facebook.com/jovonnalondon

This was particularly good news for us at Jovonna London because we just LOVE maxi skirts, and always have lots in our collections!

It is also always a huge trend amongst the a-listers! The most famous fashionistas are all big fans of their maxi skirts.

So stay on trend and pick up one of these gorgeous skirts before it’s too late!

Check back for new posts!

xx Jovonna Team xx