Jovonna needs you!

Here at Jovonna HQ we find nothing more rewarding than seeing customers looking fabulous in their Jovonna and Jovonnista clothes – that’s why we were so excited to see the stunning Susan in her Jovonna Dotty Jumpsuit last week! From further trawling of internet Style blogs we were also delighted to find Emma and Claire both rocking the Nude Tasha Skirt in very different but equally gorgeous ways – you look great girls! If you own something by us then why not grab a camera and show us your look by uploading a photo to our Facebook page, we can’t wait to see what you come up with!

Jovonna’s Muse of the Week: Lily Collins

 

She may be Hollywood’s hottest rising star, with a famous dad and boyfriend to boot, but what we envy most about 22-year-old Lily Collins is her incredible wardrobe! Lily is one of those rare beings who can pull off any look; from edgy to girly, preppy to boho chic, and always manages to look effortlessly put together and stunning. But where does she get her fashion confidence from? Her mum, she says in an interview with Teen Vogue.  ”My mother used to take me to flea markets in my stroller,” she explains, “and I would just rummage through the piles…You’ve got to dig through the overstuffed racks that everyone else just walks by, it’s the only way to find the cool stuff.” For appearances and award shows she favours quirky British designers like Stella McCartney, Matthew Williamson, Vivienne Westwood, and Alexander McQueen, but off-duty, she tends toward a more “eclectic” mix. Here are a few of our favourite Lily looks to date..

Get playful with prints this Spring/Summer!

Printed trousers are set to be a major part of your SS12 wardrobe and whether you opt for a narrow, tailored style or loose silk harems, it’s time to ditch your trusty denim and classic black trousers and get into the trend with the help of Jovonna London! Make your mark with power prints in floral or aztec patterns and team with simplistic tops to make a statement and allow your trousers to really do the talking!

Jovonna Willa Floral Print Trousers £65

Jovonnista Raschell Aztec Print Trousers £50

Available online at www.jovonnalondon.com

Another celeb rocking the sheer skirt trend!

We just spotted Vanessa Hudgens in a fierce black sheer skirt, celebs are loving this look at the moment. Perrie from Little Mix was papped in our very own Tasha Net Skirt and Frankie from The Sats has been seen out and about in her’s too!

The Jovonnista Tasha Net Skirt is available from http://www.jovonnalondon.com

Be My Valentine….

Valentine’s Day is fast approaching and this weekend is your last opportunity to find the perfect date night outfit. Whether it be dinner for two, a night in with your loved one, a gig, a trip to the theatre no doubt countless options will be thrown on the bed before the perfect look has been discovered!

If you are in need of any inspiration our site has been updated with our latest trends and key pieces for the season ahead, so why not invest early and debut one of your SS dresses on Valentine’s night?! And to help you out even further we have an online discount code running at the moment JOVLOVES. We are hashtagging all our tweets with this too at the moment, we like to spread a little love!

Flower Power

We spotted Rachel McAdams in this beautiful floral split maxi at the Journey 2 premiere in Los Angeles and it reminded us of our own SS collection for Jovonnista. We’ve been keeping the SS campaign shots tightly under wraps but now we can give you a sneak peak!

The SS collections for London boutique brands Jovonna London and Jovonnista tap into key SS catwalk trends and are packed with bright colours and flattering silhouettes. With so many stunning items to choose from there is something for everybody this Spring, and the collections are already starting to develop a celebrity following! Just last week Perrie Edwards from Little Mix was spotted at an event in her gorgeous Jovonnista Tasha Net Skirt – and she looked beautiful! With Maxi Skirts promising to be a key trend for SS12, get the latest in floor-length fashion next week when the brand new Jovonna London collection launches online and you’ll be bang on trend all Summer long!

Christmas Competition!

Don’t miss out on your chance to win 5 party dresses from Jovonna London with our Xmas competition!

The Competition:
Please comment on the 1st picture in the album ‘Christmas Competition’ on our Facebook page and within that comment include as many of your friends names ‘tagged’ to ensure your entry, and theirs into the competition!

Competition closes 14/12/11 at 11:30pm.

The winning name will be posted on our wall the following day, so don’t forget to check back in to see if you’ve won.

Please note: The winner can choose any 5 party dresses from the AW11 Jovonna and Jovonnista collections subject to availability.
Once the winner has been selected, they will be notified as to which dresses are available to claim in their size, and they can choose any 5 from this selection.

http://www.facebook.com/jovonnalondon

Key Season Item: Maxi Skirt

This season’s must-have item is STILL the Maxi Skirt! It is showing no sign of decline after making appearances across the runways at the Spring/Summer catwalk shows in September.

This was particularly good news for us at Jovonna London because we just LOVE maxi skirts, and always have lots in our collections!

It is also always a huge trend amongst the a-listers! The most famous fashionistas are all big fans of their maxi skirts.

So stay on trend and pick up one of these gorgeous skirts before it’s too late!

Hello world!

Welcome to the new blog for Jovonna London and Jovonnista!

Check back for new posts!

xx Jovonna Team xx